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Tower rides use vertical motion as the core of the experience, creating a sense of excitement, overview, and control by changing height. Compact in footprint yet striking in impact, these attractions offer kids and families a special shift in perspective. Alternating lift-and-lower movements—optionally combined with gentle motions or rotating elements—deliver an intense but well-balanced ride. Thanks to their vertical presence, tower rides also work perfectly as eye-catchers within an area or as iconic elements in themed zones.